The Label

99 Percent Nice is an independent record label and party based in Madrid, built around the belief that timeless music brings timeless people together.

We were born from the desire to move beyond the boundaries of genre, scene, and background, and to uncover forward-thinking music and the people around it. As much about community as we are about music, connecting overlooked talent, curious listeners, and different human beings through records and sonic gatherings.

We like to narrate our parties through a constantly evolving musical ecosystem, where the artists who play may find their way onto the records, and those who release with us may eventually take their sound into the physical world and onto the dancefloor. Infatuated with looking for talent in Madrid and beyond, searching for hidden voices and bringing them into the same ecosystem.